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This web site thebridgeofhope.org has the following in the web site, "BRIDGE OF HOPE Duncairn Gardens McSweeney Clinic Ashton Clinic." We noticed that the webpage also stated " PHYSIO ACOUSTIC SOUND WAVE THERAPY." It also said " Deadline extended for TJ Applications. Exciting Funded Training Opportunity Accredited by University of Ulster. Bridge of Hope host Transitional Justice Summer School. Bridge of Hope at St Patricks Summer Fete. Bridge of Hope at North Belfast Care Fair. Sinn Fein MEP invites groups to Brussels to explore mental health issues. Emotional Wellbeing Focus of Belfast Conference." The header had Bridge of Hope as the highest ranking optimized keyword. It is followed by New Lodge, North Belfast, and Belfast which isn't as ranked as highly as Bridge of Hope. The next words thebridgeofhope.org used was Conflict. Northern Ireland was included but will not be seen by search crawlers.